COMPLIMENTARY ONLINE MASTERCLASS FOR YOUR CONTRACTORS COURTESY OF:

Join residential HVAC sales expert and New York Times bestselling author, Weldon Long, to ignite your HVAC sales success. Weldon will share powerful and proven ways to build stronger relationships with homeowners, how to overcome the most common objections when in the home and how to close more business on a consistent basis.

YOU (AND YOUR TEAM) WILL LEARN HOW TO:

• Sell high-margin/high-efficiency solutions in the face of homeowners who want a cheap price and bids from multiple contractors.
• Earn business from homeowners who are “just getting information” and “want to think about it”.
• Consistently beat the lowball competitor.
• Consistently generate more sales leads and turn those leads into increased revenue and profits.
• Create wealth and prosperity with integrity while focusing on high service… not high pressure.

Weldon Long

New York Times Bestselling Author & HVAC Sales Expert

Join Weldon Long, New York Times Bestselling Author and Owner of Peak Home Performance in Colorado Springs, CO, as he peels back the curtain to share his secrets on how he grew his residential HVAC business to over $15 million a year in sales revenue in less than 4 years.

DURING THIS ONLINE MASTERCLASS, YOU’LL LEARN:

• The 6-step formula to maximize revenue and profitability in your business
• Techniques for creating more demand despite difficult market conditions
• Best practices for sustaining high performance and motivation in your team
• Effective strategies to organize your business for maximum efficiency
• How to align your operations with profitability, reducing chaos and stress
• Proven sales techniques that have been perfected over the years

Weldon Long

New York Times Bestselling Author & Owner of Peak Home Performance

Every great business owner has key performance indicators they monitor to manage their business. It’s one of the essential ingredients to achieving the time and money freedom most entrepreneurs dream about when they decide to open their own company. But the challenge often times is determining what those KPIs should be. Choosing the wrong KPIs, or not establishing them at all, could have a disastrous effect on your business. Join us as we identify and review the top 10 critical KPIs that every HVAC business should be monitoring so that you can sleep easy at night knowing you’ve got the right structure in place to effectively monitor your company’s overall health and performance.

BY THE END OF THIS MASTERCLASS, YOU’LL BE ABLE TO DETERMINE:

• Are your prices set correctly?
• Are your sales close rates sufficient?
• Is your service efficiency and productivity on target when measured against capacity?
• Do you have enough service agreement customers?
• Are your service and maintenance techs turning over enough new leads?
• And much more

Contractor University Business Coach

One of the biggest mistakes contractors make is not pricing their service labor rate correctly. If you are not priced correctly, bad things are going to happen. What you might not know is that there is a proven formula for properly setting your service labor rate to ensure profitability and long term sustainability. The formula involves 5 main components:

• Base wage of your technicians
• Efficiency (hours you pay your tech vs how many of those hours are billed to the customer)
• Benefit costs (Health care, etc.)
• The Key Performance Indicator for the cost of wage vs. street labor rate (we’ll tell you exactly what this should be)
• Discounts associated with service agreements

Join us as we walk step-by-step through the entire process for accurately setting your service labor rate, factoring in all of the necessary components so that your company has the best opportunity for long term success and profitability.

Contractor University Business Coach

Service agreements have been around for many decades, and consistently companies may struggle to create value for homeowners and transact to the metrics we all desire to maximize profitability and client experience. If we think of service agreements as a marketing process, that lens allows a clearer picture about the lifetime value of a customer, and additional referrals and sales. Most would agree it’s generally easier to transact with an existing customer, and becomes even more profitable when we understand how to build a larger database of club clients, to the optimum 1,500 service agreements per million dollars of revenue. It is then we can market less expensively, and unlock the profitability and ultimately company value.

During this presentation, you will:

• Learn the tried and true best practices for implementing a highly successful, profit generating service agreement program in your company
• Discover how service agreements can keep your crews busy during the slower shoulder seasons and generate a constant stream of new business opportunities when the weather isn’t on your side
• Save years of trial and error mistakes, prevent costly implementation missteps and avoid unneeded stress and sleepless nights wondering if you are doing things the right way.

Contractor University Business Coach

Do you struggle to source, recruit, hire and retain top-producing people? Do you make bad hires that either quit or have to be de-hired? Are you frustrated by hiring people that are not “as advertised”?

With this masterclass, you’ll learn the top proven trade secrets from an industry insider that has successfully recruited and hired thousands of candidates in all positions nationwide for home services contractors, specializing in salespeople, technicians, installers, and managers. With this information, you will more readily distinguish between candidates who are the seeds of success, the weeds of waste, and the ghosts that turn into the “Phantom Menace” that can haunt your company for years, even after they are gone, and profit greatly as a result.

Drew Cameron will share his proprietary intellectual property and framework that he has used to help hundreds of companies build winning teams. You cannot find good people since you have not learned how to solve the root cause of the problem – sourcing high-caliber people. Drew will remove this obstacle for the group you most struggle recruiting – technicians and installers. DO NOT MISS this game-changing event.

Drew Cameron

President, Flow Odyssey and Energy Design Systems, LLC

Are you speaking the language of the consumer in a venue that reaches them? Are you connecting with suspects, prospects, and existing customers at a meaningful level that translates into sales? People dial into a specific frequency, and most contractors only broadcast static with their marketing and sales messages that fall on deaf ears and blind eyes. You need to say what you mean and mean what you say, but only as it’s relevant to the consumer. Unfortunately, most consumers and contractors feel like “I know you think you heard what I said, but I’m not so sure you understand what I meant.” In other words, we have mutual mystification and failure to communicate.

Today’s consumer is bombarded by over 3,000 marketing messages a day, has more modalities of communication, and yet less of that communication and marketing registers to move the needle. If you don’t listen, hear, understand, and communicate effectively what consumers need, want, must have, how they can easily buy and own, and the life impact and experience it will provide…GAME OVER! Oftentimes, before the game starts.

You need to know the consumer’s story before you share your story, or you are not telling a story the consumer wants to hear. You need to learn how to tell a better story than your competition in order to differentiate you and your value proposition to inspire consumers to aspire to something more and desire to not only do business with you but catch and share that fire to create consumer loyalty, ambassadors and referral a hire. Drew Cameron will share a compelling, thought-provoking eye and ear-opening message about the disconnect between contractors and consumers and why so many contractors struggle to connect, convert, and create profit.

Drew Cameron

President, Flow Odyssey and Energy Design Systems, LLC

Obstacles or customer objections are not the reasons sales suffer. The limitations stem from a person’s awareness of those obstacles and their corresponding beliefs. A focus on success driven by achievement is difficult to sustain and, as such, directly conflicts with a person’s pursuit of greatness, which is a state of being with infinite levels. Sales excellence is about mastering the moment.

Obstacles and objections are things salespeople try to avoid or overcome to achieve their desired outcome of making a sale. Doing so takes salespeople out of alignment with the customers they seek to serve. To pivot, salespeople must evolve from a “overcome” mindset to a “becoming” mindflow.

Join sales educator, trainer, coach, and master of sales Drew Cameron, as he shares how you can make the consumer buying experience more enjoyable and generate better results.

Drew will share his proven proprietary formula for greatness so your people can transcend their previous levels of success and become unique in a category of one versus trying and failing to be and stay the best since it’s unsustainable.

When a salesperson looks through a lens with a linear myopic results-driven view, they can only generate an arithmetic performance. When a salesperson looks through a lens with an orbital analysis omni-beneficial purpose-driven view, they can generate an exponential impact. The shift comes from not working harder and doing more but rather from learning, understanding, and becoming more.

Drew Cameron

President, Flow Odyssey and Energy Design Systems, LLC