Becoming a High-Impact HVAC Territory Manager

Step into the dynamic world of HVAC distribution sales and operations with this comprehensive training course designed to equip you with the tools, strategies, and mindset needed to thrive as a distributor Territory Manager. Whether you’re new to the role or looking to sharpen your impact, this course will help you master the art of territory management, customer engagement, and strategic planning.

Taught by Russ Horrocks, a respected industry expert with over 25 years of experience training and working alongside Territory Managers, this course delivers practical insights grounded in real-world experience. Russ is highly sought after for his unique approach to building meaningful and lasting relationships, using principles of psychology and a deep understanding of human nature. His focus is on serving and informing dealers in ways that provide them with a true market advantage while helping them achieve their business goals.

What truly sets this course apart is the integration of first-hand feedback from contractors across the country. You’ll gain rare insight into what they appreciate—and what frustrates them—about how territory managers operate. These contractor-driven perspectives will help you refine your approach, improve communication, and deliver more value in every interaction.

Key Points Covered:

  • The core responsibilities and expectations of a territory manager
  • How to build and maintain strong distributor and contractor relationships
  • Sales planning, forecasting, and execution best practices
  • Real-world insights from contractors on how to add value in the field
  • Psychological strategies to enhance communication and trust
  • Leadership skills that inspire confidence and drive regional success

Who Should Attend:

  • Aspiring or current Territory Managers
  • Sales professionals transitioning into a territory management role
  • Anyone looking to make a meaningful impact in the distribution industry