Residential Pricing for Profitibility

A major challenge that TMs often face with their dealers is complaints about their competitor’s low pricing. In addition, it can also be frustrating when you know that your dealers price their services too low or to just match the competition. This course will give an overview of various pricing methods that are typically used by contractors and a discussion around the pros and cons of each.

Key Points Covered:

  • Service pricing based on call efficiency
  • Service Agreement pricing strategies and calculation
  • Residential replacement methods
    • Divisor
    • Mark-up
    • GP dollars per man/crew day
    • Overhead per day calculations
    • Seasonal pricing strategies
    • Pricing for finance and promotion offerings

Take-Aways:

TMs that attend this course will have a clear understanding of pricing techniques that they can show their dealers to take the guesswork of how to price their jobs, service agreements and service calls. TMs will also receive a copy of the presentation and supporting documents for this class.